In this free SEO training online article, we will discuss and you will learn what is SEO, why SEO is important, and what is on-page and off-page SEO.

What is Search Engine Optimization (SEO)

SEO or search engine optimization is simply getting targeted visitors to come and see your website. You need to do SEO to let people who are looking for products in your niche using search engines to go and visit your website.  If no one is visiting your website, then you can’t sell any of your services or products online.

what is seo

SEO or search engine optimization is the method used to get traffic online and make your visitors come to your website. The main reason for optimizing your website is for the search engines to rank your site better and make it easier for your potential clients find your website. SEO traning is the course and training where you will learn all about search engine optimization.

People use keywords on search engines such as Google, Yahoo, or Bing when they are searching for information. Using SEO on your website will allow you to get your content or products that you promote more visible and rank higher in search engines.

Remember when you are building your website; keep SEO in your mind. Unless you do not want search engines to find your website, you must optimize it and make it search engine friendly and user friendly.

Why is SEO Important?

In the home page of SEO Training Philippines, you can see a brief description of why SEO is important and why you should do SEO.  To sum it up, see the description below.

SEO Optimized website = High Online Visibility = More Visitors/Clients

Introduction to On-Page and Off-Page SEO

Two main parts of SEO are on-page SEO and off-page SEO. While there are other parts involved, these two main parts are very important and critical in to your website’s search engine visibility success.

What is On-Page SEO?

On-page SEO is everything you can do on your website to make it relevant to the keywords you are targeting and ranking for. It’s more on the design part of your website, making it friendlier to search engine robots or spiders

For example, you can modify your title, website header tags, and even the content itself. On-page search engine optimization relates to the quality of your content and the overall design of your website. Keep in mind that Google and other search engines do track how long people stay on your pages and whether or not they return, and that’s one way of measuring the quality of your content.

What is Off-Page SEO?

Off-page SEO is the process of building the popularity of your website pages by building links to it from other websites called backlinks.  The backlinks pass through some of the linking website’s authority to your website.  This transfer of authority through backlinks is called link juice.

Having backlinks from other websites helps search engines find your website and its inner pages. These mean that they can include your site’s pages faster in their index.

Once your website is indexed by search engines and people start searching for the information you are providing in your website through your content, there will be a chance that your webpages will show up in search engine’s search results.